The convergence of analogue and digital Architecture in the age of digital representation

Trends Theses Typologies

The communication platform Trends Theses Typologies was founded in 2009 by GROHE and is now one of the leading dialogue platforms in the Central European construction and real estate sector. GROHE dialogues have been organised in several European cities over the past few years, including Berlin, Hamburg, Munich, Düsseldorf, Stuttgart, Vienna, Zürich and, for the first time, in London in 2017. Each year, the platform is loaded with brand new themes around architecture. As world market leader and Europe's largest manufacturer of sanitary and kitchen taps, and as global partner to architects, we feel a responsibility to accompany the latest developments in the construction and real estate sector. In addition, we intend to repeatedly address, support and accompany architecture as an important part of our building culture. Internationally renowned architects present their attitudes and visions for the respective topics within the framework of their lectures.

The Company

GROHE is the world’s leading provider of sanitary fittings and a global brand, dedicated to providing innovative water products.

For many decades, GROHE has been committed to the brand values of technology, quality, design and sustainability that all illustrate GROHE’s commitment to creating exceptional experiences and to delivering “Pure Freude an Wasser”. With its engineering, innovation and design activities firmly anchored in Germany, GROHE products bear the badge of quality “Made in Germany”, ultimately strengthening the customers’ confidence in the brand. All plants of the GROHE manufacturing network make use of high-precision production engineering to ensure compliance with consistently high GROHE standards. This way GROHE ensures that its products live up to the most uncompromising demands in terms of workmanship and functionality.

Over the past ten years alone, the success of GROHE has been confirmed by more than 240 design and innovation awards as well as a top three placement among “Germany’s most sustainable major companies of 2015”. Numerous high-profile projects around the globe are fitted with GROHE products, testifying to architects’, designers’ and developers’ preference for the brand.

In 2014, GROHE became part of the LIXIL Group Corporation, a publicly listed company on the Tokyo Stock Exchange. LIXIL is the global market leader in the sanitary ware industry and also Japan’s leading provider of housing and building materials.

Our Brand Values

Quality, technology, design and sustainability. Four brand values that illustrate our commitment to creating exceptional experiences. We set our standards extremely high to ensure that every time you turn on a GROHE tap mixer or step into a GROHE shower you can feel the difference.


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